Jamdani and Attitude

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Measuring Attitude of the Target Market in Dhaka towards Diversified Use of Jamdani.doc

Jamdani is one of the shining success stories of Bangladesh. It was not only innovated in Bangladesh, but it could not be replicated anywhere else in the world. These two together makes this fine weave, Jamdani uniquely Bangladeshi. Jamdani travelled from Dhaka through Agra, to Bukhara, Samarkand and other parts of West Asia in the time of Mughals. Even today, it contributes around BDT.1,252,000 (July-June 2006-07) to the GDP of the country in export revenue. However, most alarmingly this art is slowly dying out – many designs are getting lost and the weavers are leaving their profession because of lack of proper incentives and remuneration and a stagnant market.

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